TTM+: Thailand Travel Mart Plus 2025 in Chiang Mai

Set against the lush backdrop of Royal Park Rajapruek in Chiang Mai, the cultural heart of northern Thailand Travel Mart Plus showcased a renewed focus on inbound tourism. The event emphasized the creation of new commercial synergies and a bold reimagining of Thailand’s offerings—moving beyond its renowned seaside appeal to present a richer, more diverse vision. Under the theme Amazing Thailand: #YourStoriesNeverEnd, the mart highlighted the value of meaningful travel experiences, with a strong emphasis on diversity and sustainability.
It was an honour to be there and experience it all firsthand.

Thailand has reaffirmed its commitment to leading change in the tourism sector—promoting a model that goes beyond selling holidays to creating stories, fostering connections, and generating positive impact.

The first TTM+ evening we enjoyed a great Street food party with great music and entertainment:
With over 13,000 appointments between 450 international buyers from 50 countries – including a dozen Italian tour operators – and as many Thai sellers, the economic impact generated by the event was estimated at over 4.9 billion baht (more than 131 million euros).
The geographic mix reflects the goal of expanding the international network of Thai tourism and diversifying the reference markets, with a focus on high added value segments such as cultural tourism, wellness, food and wine and sports. The 2025 edition also stood out for its strong focus on sustainability, through greenhouse gas offsetting measures and concrete social responsibility actions. The product promotion strategy is based on an experiential and multisensory approach. The offer integrates elements of the Lanna tradition, enhancing functional food and wine (herbal drinks and healthy snacks) and the wellness practices of traditional Thai medicine, or beautiful Torboon artisan bags:

In the press conference by Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, she explained that from January 1 to May 31, 2025, Thailand welcomed over 14.3 million international tourists, generating more than 650 billion baht (about 17 billion euros) in revenue. Long-haul markets totaled 4,854,468 arrivals, with an average growth of +16.79% compared to the same period in 2024. Specifically, Europe 3,733,780 arrivals (+16.12%), Americas 683,291 (+12.51%), Middle East 372,105 (+30.81%), Africa 65,292 (+32.03%). Among the countries in the TaT Rome area, Israel leads with 281,803 arrivals, followed by Italy (267,474), Spain (207,710), Turkey, Portugal, Greece and Cyprus, for a total of 940,051 tourists. The main tourist origin markets, in terms of arrivals, were China, Malaysia, India, Russia and South Korea, fundamental for the structural growth of the sector.
She also shared that wellness tourism takes center stage with offerings inspired by the Lanna heritage. Traditional Tok Sen massages, aromatic herb therapies, and healthy cuisine featuring local ingredients invite you to experience Thailand with all five senses. The strategy also includes medical tourism and regional experiences, such as those offered by Oasis Spa in Chiang Mai.

Sustainability sets the national agenda. Sixteen destinations are already part of the Green Destinations program, with Nan Old Town being the only one awarded Gold in Asia in 2025. In Krabi, a pilot model for low-carbon community tourism is being launched, with notable projects in Ko Ngai and Thung Yee Peng.
Gastronomy reinforces its role as an emblem of the country. The Michelin Guide Thailand 2025 includes more than 400 establishments, including 50 in Chiang Mai. Sorn restaurant has become the first in the country to achieve three Michelin stars. Under the «Wellness on a Plate» initiative, Thai cuisine combines health, sustainability, and local roots, which is pretty unique.

Thailand Travel Mart Plus 2026 was announced during the fabulous open air party:
Next, the journey continues in Chonburi and I can’t wait to be there, to discover even more about the richness, warmth, and wonder that Thailand has to offer.
Follow #GraupixChiangMai for more updates and pictures of the destination.